Testimonial: Kelley Norcia
Kelley Norcia Photography
So excited to let you know that a week after buying the course, I've changed my pricing and booked my first new headshot client. I contacted my client as soon as she filled out the opt-in form. While she wasn't able to talk right then, we reconnected this afternoon. I know this will be a new and better way to offer headshots to my clients plus making more money! Thanks Jon for the help and guidance as I start a new way of doing business.
If you don't have the course yet, it's going to pay for itself!
Recommendation: Dan Wakefield
Top Tier Headshots
Dan wrote this to me unprompted.
"I’ve had some people ask me recently if I think your course is worth it, and I always tell them “100%!”
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'Jon’s mentorship was instrumental to my business success. Jon taught me how to properly value my work, gave me an invaluable framework for pricing, and pushed me to have the boldness I needed to charge those prices. The results were literally life changing for me and my family.
'If you are a photographer looking for a solid foundation for a profitable business, I cannot recommend Jon’s teaching enough!'"
The Course
The Making Bank System. It changed, enriched, and riched my life, and I want to share it with you.
This course is focused on how to make bank with headshots, but there are nuggets for all portrait photographers in this course.
While I care about all photographers, I especially care about helping people who want to provide for themselves and their families. Providing for my family, enjoying my work, and having more time to spend with them is everything.
This course covers the thought behind what I'm trying to do with my photography, how I price and why, and examples of how I talk to potential clients on sales calls and clients in the studio.
Testimonial: Paul Hanon
Premier Headshots
Working with Jon was a great decision.
When he first launched his coaching program, I hopped on board right away. My business was still very young and in the developing stages.
The investment felt like a lot, but I knew if I committed to applying what I had learned, I would make back my investment AND more. As the old saying goes, if you give a man a fish, he will eat for a day, but if you teach a man to fish, he will eat for a lifetime.
Jon teaches you principles to apply to your business that will help you grow. I can attest to AT LEAST a 4x return on my investment with Jon, likely a bit more.
I'm so glad I gave my business this boost with Jon's program. It has shortened some learning curves by learning from his mistakes and trusting his guidance.
I highly recommend the Making Bank program!
What you will learn
This course covers the basics of:
How to be expensive but not seem as expensive
How to think about reasons you make up about why you can't do this
How to set goals and do what I call the pathway, to help you set goals and pricing
How to structure your pricing
The levels you should consider and how to choose your new pricing
How to get people to buy more images at higher prices than you're charging now
How to think about and plan your messaging to give you the edge
How to make sure you get to communicate that messaging effectively with more people
How to use LinkedIn to network and find ideal clients
You'll get real-life sales calls and sessions. Get to see how I talk with clients and how I run a headshot session.
Curriculum
- Picking a Genre (0:00), The Demo (1:50), Messaging (7:35), Pricing and Pricing Levels (11:16) (21:37)
- Mindset (0:00), Pricing Structure (7:20), Pricing Recommendations (25:25) (27:33)
- Collections (0:00), Average Spends (15:35), Other Genres (16:50), Tips (22:35) (26:12)
- The Opt In (6:23)
- Follow Up (7:03)
Your instructor
Jon Meadows is a headshot photographer and facial expression coach in Washington, D.C. He has been full-time since 2018, bringing his business from $12,000 in 2017 as a side hustle to $750,000 in 2023. Most of that is from individual sessions.
In 2020, covid shifted Jon's business from 60% headshots for groups of people in offices and 40% individual sessions, to 100% individual sessions.
He had to figure out how to maximize the sales from individual sessions fast, and he did.
As the instructor for "Making Bank with Photography," Jon brings his extensive knowledge and real-world experience to the classroom.
He wants to help you quickly accelerate your business and sales so you can have a better life, and quit that 9-to-5 if you want to!
To take this course, you will need to invest money. But the payoff is money. If you have some headshot clients and make $100 more from each one on average after the course, it's a great investment.
Or maybe you'll make hundreds of thousands more. Maybe you'll pass me. I would love to be part of that for you.
Enjoy the course, and go make bank!